Over half your news is spinToday Crikey launches an investigation six months in the making. Spinning the Media is an investigation in conjunction with the University of Technology UTS Sydney into the role PR plays in making the media.Under UTS’ Australian Centre for Independent Journalism ACIJ head Wendy Bacon a Walkley Award-winning investigative journalist herself… more than 40 students have got up close and personal with the sticky end of the spin cycle. They’ve had to analyse, critique, question and then pick up the phone to ask the hard questions of the media and its reliance on public relations to drive news.Hard questions, because this is what came out in the wash: after analysing a five-day working week in the media, across 10 hard-copy papers, ACIJ and Crikey found that nearly 55% of stories analysed were driven by some form of public relations. The Daily Telegraph came out on top of the league ladder with 70% of stories analysed triggered by public relations. The Sydney Morning Herald gets the wooden spoon with only 42% PR-driven stories for that week.
via Over half your news is spin – Crikey.
