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São Paulo: The City That Said No To Advertising
The “Clean City” law passed last year by the populist mayor, Gilberto Kassab, stripped the Brazilian city of all advertising. So how's it looking now?
by Patrick Burgoyne
A city stripped of advertising. No Posters. No flyers. No ads on buses. No ads on trains. No Adshels, no 48-sheets, no nothing.
It sounds like an Adbusters editorial: an activist's dream. But in São Paulo, Brazil, the dream has become a reality.
In Journalism 101, we learned the importance of the Five Ws (and one H) in gathering information. Answering the Ws (and H)–who, what, where, when, why (and how)–is considered essential in understanding the full story. What would happen if you applied them to your weight loss goals? Some Ws (and an H) to consider:
Research to find effects on brain of bilingualismThere is evidence bilingualism can sharpen the brainA project at Bangor University aims to explore the benefit of being bilingual.Researchers will be recruiting 700 people aged between two and 80 to take part in the £750,000 programme.Prof Virginia Gathercole said the obvious benefits included being able to converse and to participate in two cultures.
via BBC News – Research to find effects on brain of bilingualism.
Official Book Site for Wellbeing: The Five Essential Elements.
Wellbeing: The Five Essential Elements will provide you with a holistic view of what contributes to your wellbeing over a lifetime. Written in a conversational style by #1 New York Times bestselling author Tom Rath and bestselling author Jim Harter, Ph.D., this book is filled with fascinating research and novel ideas for boosting your wellbeing in each of these five areas. As a complement to the book, you will have the opportunity to use Gallup’s onlineWellbeing Finder to help you track and improve your wellbeing over time.